Am I the only one who hates 'Internet Journalist' type writing, and how 
tonally inconsistent it is? You know, they'll write in some 
'conversational' teenage girl dialect, something like: "so it was all 
for nothing but like four guys buying boats, and THIS IS WHY WE CAN'T 
HAVE NICE THINGS EVER."

And then a few lines later it will morph into some jargon-filled 
fulmination along the lines of: "I am sanguine about it. The ebb and 
flow of the social media life cycle. The inevitability of exodus. The 
inexorable headlong entropic rush toward the heat-death of anything good 
on the internet."

Real article by the way: 
https://catvalente.substack.com/p/stop-talking-to-each-other-and-start